If you’re thinking about conversion rate optimization (CRO), you might be wondering how complex the process is. You might also have some misconceptions about what CRO entails.

Here are three common myths about CRO:

1. CRO is easy

Contrary to popular belief, CRO is not easy. The process requires a lot of analysis and experimentation to figure out what works best for your website or app.

2. CRO is all about A/B testing

A/B testing is just one part of CRO. In order to truly optimize your conversion rate, you need to take a holistic approach that includes everything from user experience to website design.

3. CRO is a one-time thing

CRO is an ongoing process, not a one-time fix. You need to constantly be testing and experimenting to ensure that your conversion rate stays high.

If you’re thinking about embarking on a CRO journey, keep these myths in mind. Conversion rate optimization is not easy, and it’s important to have realistic expectations about what the process entails. It is often seen as something simple, which can be handled by junior specialists, but this is a big mistake. CRO is complex and ever-changing, so you need to be prepared to put in the work if you want to see results.

What is included in the conversion rate optimization process? The CRO process can be broken down into four main steps: research, planning, implementation, and analysis. Let’s take a closer look at each step.

1. Research

The first step in any CRO process is research. You need to understand your audience and figure out what their needs and wants are. This can be done through surveys, interviews, and focus groups. Once you have a good understanding of your target customer, you can start planning your CRO strategy.

2. Planning

The next step is to create a plan of attack. This should include your goals, objectives, and KPIs. It’s also important to choose the right tools and platforms for your CRO strategy. Once you have a plan in place, you can move on to implementation.

3. Implementation

The third step is to implement your CRO strategy. This includes everything from A/B testing to website design and development. Once you have all of your experiments in place, it’s time to start collecting data.

4. Analysis

The final step is to analyze the data you’ve collected. This will help you determine which changes had the biggest impact on your conversion rate. From there, you can make further optimizations to improve your results.

CRO is a complex process, but it doesn’t have to be overwhelming. By breaking it down into these four steps, you can easily implement a successful CRO strategy.