Conversion rate optimization (CRO) is often seen as the “holy grail” of online marketing. After all, what could be more important than getting more people to take the desired action on your website?
However, CRO is not always as easy as it seems. There are a number of obstacles that can appear when you start trying to optimize your conversion rate. In this article, we’ll take a look at some of the most common obstacles and how you can overcome them.
One of the biggest blockers to CRO is a lack of traffic. If you don’t have enough visitors to your website, it’s going to be very difficult to increase your conversion rate. The solution to this problem is simple: generate more traffic.
There are a number of ways to do this, including paid advertising, search engine optimization (SEO), and social media marketing.
Another obstacle that can appear when you start CRO is an extremely low conversion rate. If your conversion rate is low, it means that not enough people are taking the desired action on your website. Basically, it means that either you are showing your offer to the wrong audience. Or that you have some technical issues, preventing people from converting.
The second issue is really common right now – conversion rate optimization usually can not be done successfully without a dedicated team, so business owners hire freelancers and not all of them are able to take a process from idea to uplift in conversion. This happens because CRO involves marketing expertise, analytical skills, some designing, and writing code, we should not forget proper quality assurance and presentation of those results, of course. It is great if you can find someone who has all those skills at once, but it is mostly on their Upwork profile, it is not a proven track record. However, we had experience with such experts, and even though they had all those skills, it was quite hard to get a timely response to tasks and also qualitative results, because too much was on their plate at once, since their focus was split into different areas.
You can dive deeper into this question with our article: Why you need an agency for conversion rate optimization, not a freelancer – https://insightwhale.com/blog/conversion-rate-optimization-agency-vs-freelancer/
Conversion rate optimization can be a challenge, but it’s definitely possible to overcome the obstacles that can appear. By generating more traffic, improving your conversion rate, and ensuring that the traffic you’re getting is high quality, you can increase the number of conversions on your website. So don’t give up on CRO, it’s definitely worth the effort!
+65% conversion uplift with price re-design and new “buy now” button mechanic –https://insightwhale.com/case-studies/conversion-rate-optimization-ecommerce-revenue-uplift/
If you need help with your conversion rate optimization efforts, contact a professional digital marketing agency specializing in this service, as we are. InsightWhales can help you identify the obstacles that are holding you back and provide solutions that will help you overcome them. To get a clear idea about the approach and how we work, you can schedule a free consultation call with our CRO team and get some insights, you need to help your business grow, even during the recession.