This is a question that is asked from time to time and it can seem pretty straightforward for some people, who are deeply involved in conversion rate optimization. However, CRO newcomers do not often understand the difference between having a team rather than one person on board. Today we will break it down for you and consider this question from different angles.
First of all, let’s get back to the basics – what is conversion rate optimization?
In short, it is a process of increasing the percentage of visitors to your website that take the desired action. This desired action can be anything from signing up for a newsletter to making a purchase. In Ecommerce, it is a purchase of a product, in SaaS usually signing up for a trial, and in crypto, it is usually a transaction (swap, farm, pool, etc).
Conversion rate optimization is important because even a small increase in conversion rate can have a big impact on your bottom line. For example, if you have a website that gets 100,000 visitors per month and your conversion rate is 1%, that means you’re getting 1,000 conversions per month. If you can increase your conversion rate to 2%, that’s an extra 1,000 conversions per month – a 100% increase!
Okay, we know what is conversion rate optimization, but who needs it?
The answer is – anyone who wants more conversions from their website. However, there are some businesses that are more likely to benefit from conversion rate optimization than others. For example, if you’re a business with a low conversion rate, you have more room for improvement than a business with a high conversion rate. If you’re a business that relies heavily on online sales, conversion rate optimization is even more important, as a small increase in conversion rate can have a big impact on your bottom line.
There are also some industries that are more competitive than others, and in these industries, conversion rate optimization can be the difference between success and failure. For example, if you’re in the e-commerce space, you’re competing with thousands of other businesses for a limited number of customers. If your conversion rate is lower than your competitors’, you’re going to lose out on sales.
In conclusion, if you want more revenue and profit on marketing spend from your website, you need conversion rate optimization. And if you’re in a competitive industry or have a low conversion rate, you need conversion rate optimization even more.
And now back to the topic of our discussion – why conversion rate optimization team does better than a single experts
The goal of conversion rate optimization is not just to improve your website’s visitors and leads. It’s also to improve your bottom line, to grow your revenue with time. To do this, you need more than just A/B testing – it requires an entire suite of CRO techniques that may not always work with what we’re used for as marketers or developers.
Key CRO techniques:
-Analytics and data analysis
-User research and surveys
-User experience and design
-Copywriting and persuasion
-A/B testing
-Conversion rate optimization tools
These are just some of the skills that are needed for effective conversion rate optimization. And while it is possible for one person to have all of these skills, it is very rare. What’s more, even if you do have all of the necessary skills, it is very difficult to effectively implement them all at once. That is why a team of experts is often the best way to go about conversion rate optimization.
A team of experts can provide a comprehensive and holistic approach to conversion rate optimization, which is often necessary in order to see the best results. They can also provide a fresh perspective on your website and your conversion funnel, which can be very helpful in identifying areas for improvement. So, if you’re looking to improve your conversion rate, you should consider hiring a team of experts. It will likely be a worthwhile investment that will pay off in the long run.
But let’s break it down and set everything clear, why conversion rate optimization team does more than one even great optimization geek:
1. A CRO agency has a TEAM of experts.
Each member of the team brings their own skills and expertise to the table. This means that you’ll have a group of people working on your conversion rate, each with their own area of focus. This is far more effective than having just one person working on your website.
2. A CRO agency has more RESOURCES.
A CRO agency will have access to more resources than a freelancer. This includes things like conversion rate optimization technical stack(A CRO agency will have access to a wide range of resources, including tools, data, and research. This means that they can work on your conversion rate from multiple angles and with a greater level of) – software and tools, as well as a wealth of knowledge and experience. This means that they’ll be able to get your website converting at a higher rate, and do it
3. A CRO agency is up-to-date on the latest TRENDS.
The world of online marketing is always changing, and it can be hard to keep up. A CRO agency is on the cutting edge of conversion rate optimization, so you can be sure that your website is getting the latest and greatest techniques.
4. A CRO agency has a proven TRACK RECORD.
When you partner with a CRO agency, you’re partnering with a team that has a proven track record of success. This means that you can be confident that your website is in good hands.
5. A CRO agency is invested in your SUCCESS.
Your success is the CRO agency’s success. They want to see your conversion rate improve, because it means they’re doing their job well. This level of commitment is something you can’t find with a freelancer.
6. A CRO agency is a PARTNER, not a vendor.
When you work with a CRO agency, you’re forming a partnership. This means that they’ll be there to help you every step of the way, from brainstorming to execution. They want to see you succeed, and they’ll do everything they can to make that happen.
An agency will have a team of experts who are all focused on conversion rate optimization. This team will use their collective knowledge and experience to identify potential areas of improvement on your website. They will then test different solutions and track the results to see which one is the most effective. A single expert may be able to identify some areas for improvement, but they will not have the same resources or knowledge as an agency. As a result, an agency is more likely to be able to increase your conversion rate and help you achieve your business goals.
I hope this article was helpful for you and if you wish to learn more about our approach to conversion rate optimization, please schedule absolutely free consultation call with us using this link: https://calendly.com/inw/insight-whale
