Digital Marketing

  • What is a Buyer Persona? Definition & Importance for Improving Conversions

    Whether you are in Digital Marketing, Ecommerce, or Conversion Rate Optimization (CRO) industry the term “buyer persona” comes up a lot.  What is buyer persona, how to build a buyer persona, for which tasks is it used, and how can you use it to optimize your website – find out the answer to all these […]

  • What is Business Intelligence? BI Definition, Systems & Tools

    Business Intelligence, or BI, is a touchy subject. Everybody’s using it, and only a few understand its true meaning. Business Intelligence software, tools, and systems are highly popular and demanded by the public, with an interest in the business analytics and Business Intelligence solutions growing exponentially each and every year. Why? Let’s find out in […]

  • Top 10 Digital Trends – Latest News & Analysis

    When you work in the Digital Marketing industry, you have to be on your toes ALL THE TIME. Every month surprises you with a new set of data analysis tools, conversion optimization tools, data analytics trends and analytics software.  You have to know all about the new platforms and inventions to stay modern, deliver the […]

  • Why don’t we have installs from marketing?

    So… you’ve strategized, planned and launched your lead generation marketing, you monitor and optimize your campaigns, and yet see no real growth in the number of installs your app is getting? If that’s the case, this article is for you, my friend, as there are plenty of reasons why you might not have installs from […]

  • How to Increase Your Mobile App Engagement

    Mobile App marketing is a complex subject, as succeeding at it requires excellent strategy execution in multiple app analytics, app development and app optimization areas. Boosting your mobile app’s engagement rates is even more tricky as it is directly linked to measuring how the users interact with your app. So to expand on the topic […]

  • How to make sure your marketing is working efficiently?

    When it comes to the art of selling, we all know that the prominent trend for the last decade has been such – it’s less and less about the product you’re advertising, and more and more about “how” you’re advertising it. And the “how” in this process is your marketing, or how efficiently or non-efficiently […]

  • How Effective is Facebook Advertising for Ecommerce Business

    With the ever-growing number of ecommerce advertising platforms, it’s crucial to know which of the online marketplaces have the highest return on investment, which have the highest engagement within your target audience, and which marketing purposes a given platform serves best. Each platform has its own merits and specifications which we have to be aware […]

  • 5 CRO Hacks for Beauty Stores

    Conversion Rate Optimization is a complex, comprehensive, and recurring process. It varies from industry to industry, and each given ecommerce business type has its own specific features and qualities to account for. And so does the beauty industry. So if you have a great ecommerce cosmetic store – buckle up, because right now we are […]

12

InsightWhale uses cookies. By using our site you agree to our privacy policy.