Web analytics

  • Web Analytics Tools Comparison: Session-Based & User-Based. Part 2

    Since listing all prominent analytics solutions may be a daunting task, we’ve only picked some 20+ contenders for our comparison and split them in two groups. Part 2 picks up on where we previously left off and unveils some promising tools that didn’t fit in the first posting. As before, we’re focusing on the basic […]

  • Web Analytics Tools Comparison: Session-Based & User-Based (Part 1)

    As a marketer or web business owner, it’s your job to monitor relevant metrics on a daily basis so you can make prompt adjustments, run campaigns or perform conversion rate optimization. Luckily, the market teems with analytics tools, paid and free, complex and easy, session-based and user-based. User-based analytics is the hot trend and buzzword […]

  • Actionable Mobile App Metrics You Should Track

    Now that you’ve launched your app, what’s next? Apparently, you’ll be interested in a number of downloads to see if it took off or not. The better your target audience responds to the brand and positioning, the more installs you’re getting. However, this is just one side of the coin: Downloads don’t tell you much […]

  • How to Choose the Right Metrics for Your Products

    To optimize your product, you need to test how it currently performs and then implement possible changes that could lead to improvements. The only way to do this is by measuring product success metrics. What Is Meant By “Product Metrics”? There are many types of product metrics. The most basic are the easiest to measure, […]

  • 11 Best Mobile Analytics Tools: Detailed Comparison

    In this comparison, we’d like to walk you through the top mobile analytics solutions available on the market. Once you have relevant data on user acquisition, activity, retention, you’ll be able to make the right decisions on product development, targeting, and marketing strategy. However, it takes time and a learning curve to implement and set […]

  • Introduction to Adobe Analytics

    If you’re looking for an alternative analytics service to Google Analytics, you should consider Adobe Analytics. One of the best paid services, it uses artificial intelligence to track users and depict customer journeys. The cloud-based software has a number of useful features, all of which go beyond anything you’ll receive with a basic service. Adobe […]

  • Send Event and Custom Dimension If Google Optimize Experiment Is Running

    For all its many benefits, Google Optimize does suffer from one problem: that it is difficult to create segments based on whether a user is participating in an experiment. To resolve this issue, you need to use a customTask to send an event and custom dimension. This is possible both with Google Analytics and Google […]