Introduction: In the highly competitive world of e-commerce, gaining the trust of potential customers is crucial for driving conversions. To explore the impact of social proof on customer behavior, we conducted an A/B test for our client, digitizingmadeeasy.com. By replacing traditional text testimonials with captivating video testimonials at the checkout step, we aimed to increase […]
Hey guys, we are back again with another great conversion rate optimization result. When our CRO team was going through the heat-maps data in HotJar, they noticed most users of this Shopify store don`t see the main button at this step of the funnel, as it is below the fold. Here are some screenshots: Desktop […]
Hey, guys! Here are InsightWhales again, today we want to share with you another fresh case study where we were able to achieve +$13,860 of additional revenue. This case shows how important it is not only to have a good price but also to make it stand out by being really visible. This combined with […]
Hey, guys! Today we want to share with you some extraordinary results: +11 000 EUR of additional revenue we were able to achieve by testing a new banner to present (sale or some) the special offer on the homepage of the fashion store. You know that feeling when you see a SALE sign on the […]
What’s up, guys? Today, I want to talk about how we increased our add-to-cart conversion rate by 14.5% for our sustainable fashion apparel brand and got them +2600 Euro monthly. Our client has a marketplace working primarily in Europe and selling different clothes and accessories for people who care about the world, as all the […]
Can minor changes on the website bring great results in conversion rate optimization? For example, +199% conversion rate increase with a single test? How to improve a website conversion rate fast? Websites are constantly evolving and growing. As businesses strive to improve their online presence, they often overlook the small details that can produce a […]
Google Analytics 4 Implementation for the DEX platform: How Our Team Helped to grow the crypto exchange business Initial input from our crypto clients First of all – what is DeFi itself? And second of all – what is a Dex? What metrics should be tracked on Dex Breaking down our approach to crypto projects […]
The Company For three years, HeartS has been creating and selling supplements with proprietary blends. Each supplement has an independent website with a marketing campaign based on Facebook Ads and affiliate marketing. The Challenge A year after getting started, the number of HeartS advertising campaigns was increasing, and their traffic was growing, but the number […]
