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  • Creating a Power BI Dashboard – A Step by Step Guide

    Data Visualization became an important topic in the lives of many companies in the last couple of years. Data Visualization tools like Power BI allow executives to make important decisions faster while making data operations easier.  Without setting and processing Data Visualization correctly, it’s had to monitor the efficiency of your sales, advertisement campaigns, business […]

  • CPM, CPC, CPL, CPA, and CPI: What’s the Difference?

    CPM, CPC, CPL, CPA and CPI are super popular marketing acronyms used and mentioned on every corner. Terms like Cost per Click, Cost per Lead or Cost per Impression often become the company’s KPIs for their unique ability to determine marketing activities profitability.  Why is it important to understand the efficiency of advertising campaigns and […]

  • VWO A/B Testing: A Complete Guide for 2020

    VWO, or Visual Website Optimizer, is a leading all-in-one Experience Optimization platform in the Conversion Rate Optimization industry of today.  It helps companies increase their conversions, and therefore sales, by assessing user behaviour and web analytics, while building personalized experiences customers just can not love based on findings it brings. To answer the question of […]

  • What is a Bounce Rate: How to calculate Bounce Rate, what is a good one and how to improve it

    In your search for a bounce rate definition, what is bounce rate in Google Analytics, bounce rate vs exit, and how to improve bounce rate you’ve come to the right place.  In this article, our top CRO specialists reveal answers to all of these common bounce rate-related questions and provide you with quick tips oh […]

  • What is a Call to Action? Best Practices to Improve CTA

    Marketing is full of terms, abbreviations, and generally confusing definitions, among which the most commonly used is CTA, or Call to Action. Although it has a separate term, Call to Action advertising is used by almost all if not all business types and models, sometimes without those being in charge of placing it realizing they […]

  • How to Choose Data Visualization Software?

    So you have assessed the needs of your company and decided that data visualization is an indispensable tool in the arsenal of any progressive business model. Now the questions are “What is the best data visualization software?” and “Which best data visualization software should I choose?”. Simple. Read our article on Choosing The Top Data […]

  • Comparisons: Data Visualization Types & Methods

    Data visualization is fun. It turns serious data findings and analytics research into entertaining images you can pinch, twitch and play around with. It helps companies recognize trends, form long-term business strategies and make important decisions faster, staying ahead of their competitors. And with the ever-growing variety of data visualization software so did types of […]

  • What is a Buyer Persona?

    Whether you are in Digital Marketing, Ecommerce, or Conversion Rate Optimization (CRO) industry the term “buyer persona” comes up a lot.  What is buyer persona, how to build a buyer persona, for which tasks is it used, and how can you use it to optimize your website – find out the answer to all these […]

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