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  • What is Machine Learning? Definition, Models, and Examples

    Machines are now learning. That’s a fact. The more our world becomes data-directed, data-reliant and data-driven, the more we need a helping hand in order to control it. Even if its a hand of a robot. Or an algorithm.  In order to utilize this tool more efficiently, let’s look into what is a Machine Learning […]

  • What is Data Mining? Definition, Types and Data Mining Solutions

    Data mining is starting to get more and more interest in the big data community of data analysts, ecommerce owners and everyone who’s already discovered data is the new oil. So today we elucidate data mining techniques, what is data mining and how does it work.  Let’s dig in! (pun intended) What is data mining? Before […]

  • 4 Types of Data Analytics to Improve Decision-Making

    Nowadays data analytics is no longer a luxury only large enterprises can afford, but a necessary ingredient in inefficient work of very business. Data analytics tools facilitate data-driven decision making (find out how to become data-driven here) which allows companies all over the world to not only stay in the game but advance ahead of […]

  • 5 Types of Artificial Intelligence for Your Business Benefits

    Artificial Intelligence is fascinating, mysterious and undeniably head-turning. It is easily the most discussed topic of the last decade which each and everyone regardless of their age, nationality and gender wants to get their hands on. And small wonder – among the previous technological advancements of a lightbulb, a steam engine, and an online database […]

  • How to Integrate Google Analytics tracking with Mailchimp?

    Having a rich history of over 20 years, Mailchimp has shifted from being an email automation service to a full-on marketing platform. Now the answer to “how to use Mailchimp” question becomes more and more complicated, as their toolkit progressed from email campaign set up to landing page creation, social media management, digital ads tracking, […]

  • Data Blending in Google Data Studio: Practical Guide

    Google Data Studio is an outstanding data visualization tool – its dashboards are easy to share, its intuitive design makes it simple to use, and the best news of all – its completely free to use! By setting up Google Data Studio integrations with native Google applications like Google Sheets, Google Ads, BigQuery, Google Search […]

  • Google Data Studio: Best Practices for Marketing Dashboards

    Google Data Studio, without a doubt, is a top data visualization tool on the market today. It got its top rank due to a number of factors, including native connection to other Google Suite products, ease of sharing among coworkers, intuitive data dashboard creation, and, of course, – costing absolutely no money to your wallet. […]

  • How to Run A/B Tests in Convert: Practical Tips

    Conversion Rate Optimization – the most efficient way to boost your sales long term at the moment. By using Conversion Rate Optimization tools like A/B testing and behaviour tracking, ecommerce owners and their marketing managers are able to analyze how users interact with the website and make adjustments based on those findings.  By implementing an […]

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