CRO – The tool of the future Focusing on bringing the leads, KPI, increasing the daily, weekly and monthly amount of website visitors, we often forget what’s as important as engaging the new customers – making them stay. When we think about various conversion tools, it’s easier to picture the importance of the CRO described […]
Often websites of development companies have the same issue – when a potential customer enters a website they can’t understand what exactly this team develops. Yet our main goal is to get the most amount of target leads from the website. Therefore, to achieve this, we need to describe the services of the company in […]
As with any good action plan, it’s important to start with defining the problem. Our goal here is to increase the conversion rate of the checkout page, and the problem is: almost 70% of all shopping carts get abandoned. Why do potential buyers abandon their carts? Here are reasons compiled by the Baymard Institute: Based […]
Conversion Rate Optimization is a complex, comprehensive, and recurring process. It varies from industry to industry, and each given ecommerce business type has its own specific features and qualities to account for. And so does the beauty industry. So if you have a great ecommerce cosmetic store – buckle up, because right now we are […]
Conversion rate optimization for e-commerce luxury goods differs from the optimization of other websites. It has its own hidden traps and pitfalls that you need to account for in order to increase online sales and make your ecommerce optimization successful. Ready to find out the ins and outs of how to optimize a jewelry eсommerce […]
Conversion Rate Optimization is an ever-changing, cyclical process. In this article, we will present our custom-developed CRO campaign workflow, consisting of 6-steps designed to increase your conversion rates and revenue. In the CRO process of 6 consecutive steps, this first step is the only solitary instance, while the other 5 steps are recurring. Once we […]
Mindfulness in A/B testing After building and launching a great website, collecting and analyzing enough data, it’s time to launch your A/B testing campaign. And when you do, it’s important to remember one crucial rule. The main reason behind conducting an A/B testing is never about the website ecommerce testing itself. It’s about reviewing the […]
Gods of Ecommerce Trade has been considered art from the beginning of time. In fact, it was treated so crucially, that each culture had a God who was responsible for the ecommerce itself. Al-Kutba’ in Arabic culture, Ganesha in Hindu, Hermes for Greeks, Mercury for Romans, Inari Ōkami for Japanese, Yacatecuhtli for Aztec people – […]