The customer experience is one of the most important focal points of any business. It not only indicates what a customer goes through when interacting with your business but also how they feel about it. Both direct interactions and indirect actions with your brand indicate customer experience. So how can businesses quantify something that seems […]
We’ve all been there. You’re designing a web page for an ecommerce store or some new slides for a mobile application and then – boom – not sure how to proceed further. Will dog-lovers appreciate these tiny little paws at the front page or will they straight-up hate them? Is it clear we’re selling an […]
So you’re selling something online and you’d like the best conversion optimization tools to ask visitors for their thoughts. But since Conversion Rate Optimization along with UX tools and UX software is quite complex, it’s hard to find a one-size-fits-all solution to all your customer satisfaction needs. A good CRO and UX feedback tool will […]
Okay, we will be honest here – this is not one of those “that is a definite minus, but look – here’s a plus” articles. This is going to be a raw, honest review on Google Optimize Advantages and Disadvantages from the conversion specialists who actually use the platform. We are tough but also thoughtful, […]
If you’ve been employing Conversion Rate Optimization for a while, you’ll know the two most popular A/B testing tools on the market today are Optimizely and Google Optimize. And if you’ve heard a little more then just names, you know that these tools are quite different and similar at the same time, and there are […]
Hello guys! Today we are talking about qualitative and quantitative analysis and their main differences. When stepping into the data science field you’ll inevitably start noticing arising questions like “what is quantitative analysis?”, “what is the difference between qualitative and quantitative analysis?” and “what’s the qualitative analysis definition”, and this article will answer exactly that. […]
Conversion Rate Optimization – the most efficient way to boost your sales long term at the moment. By using Conversion Rate Optimization tools like A/B testing and behaviour tracking, ecommerce owners and their marketing managers are able to analyze how users interact with the website and make adjustments based on those findings. By implementing an […]
Conversion Rate Optimization (CRO) is a trendy, but complex subject. In order to increase your conversion rate, it is easy to start applying A/B testing tools and other web page testing techniques. It’s easy to get lost in different Conversion Rate Optimization practices, raising a reasonable question: “In which cases should we test large changes, […]