Conversion rate optimization (CRO) is often seen as the “holy grail” of online marketing. After all, what could be more important than getting more people to take the desired action on your website? However, CRO is not always as easy as it seems. There are a number of obstacles that can appear when you start […]
As the field of CRO continues to evolve, so do the skillsets of those who practice it. While there are many different aspects to conversion rate optimization, there are certain skills that are essential for any expert looking to help improve your website’s performance. Here are 5 skills every CRO expert should have: 1. An […]
If you’re thinking about conversion rate optimization (CRO), you might be wondering how complex the process is. You might also have some misconceptions about what CRO entails. Here are three common myths about CRO: 1. CRO is easy Contrary to popular belief, CRO is not easy. The process requires a lot of analysis and experimentation […]
This is a question that is asked from time to time and it can seem pretty straightforward for some people, who are deeply involved in conversion rate optimization. However, CRO newcomers do not often understand the difference between having a team rather than one person on board. Today we will break it down for you […]
You’ve perfected your landing page, updated all keywords and meta-tags, analyzed your behavioural data and ran tests on literally everything that could and should be tested, and are currently in the whirlwind of deciding what to do next. If that sounds like you, don’t waste another second and take a deep dive into our 10 […]
Usability test, or a user test, is a screen and audio recording of a participant using a specific website or app to determine its ease of use, its design aesthetics, its claimed functionality and overall usability. You’ll need about 5 to 10 participants to conduct a single rewarding usability test, and you’ll need to repeat […]
Humans love it when things are easy. Especially, when it comes to shopping. That’s why Ecommerce and SaaS sellers strive to make the customer experience as smooth as imaginably possible. And since we keep imagining and inventing new customer satisfaction platforms, state-of-the-art live chat and support software, there’s quite a competition among tools that encourage […]
A/B testing is straight up the single most effective technique for improving the conversion rate. But it’s also tricky, as it requires a large number of website visitors to conduct the A/B testing in the first place. If you don’t have an extensive pool of website users to analyze it’s hard to determine which changes […]