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This is an implementation guide for Google Analytics 4. The guide is aimed at Google Tag Manager users and has been designed to complement the official documentation Why every online ecommerce shop must set up ecommerce reports? Its needs to understand how users interact with the products and services you sell through the funnel. Understanding […]
Conversion rate optimization (CRO) is often seen as the “holy grail” of online marketing. After all, what could be more important than getting more people to take the desired action on your website? However, CRO is not always as easy as it seems. There are a number of obstacles that can appear when you start […]
As the field of CRO continues to evolve, so do the skillsets of those who practice it. While there are many different aspects to conversion rate optimization, there are certain skills that are essential for any expert looking to help improve your website’s performance. Here are 5 skills every CRO expert should have: 1. An […]
If you’re thinking about conversion rate optimization (CRO), you might be wondering how complex the process is. You might also have some misconceptions about what CRO entails. Here are three common myths about CRO: 1. CRO is easy Contrary to popular belief, CRO is not easy. The process requires a lot of analysis and experimentation […]
This is a question that is asked from time to time and it can seem pretty straightforward for some people, who are deeply involved in conversion rate optimization. However, CRO newcomers do not often understand the difference between having a team rather than one person on board. Today we will break it down for you […]
You’ve perfected your landing page, updated all keywords and meta-tags, analyzed your behavioural data and ran tests on literally everything that could and should be tested, and are currently in the whirlwind of deciding what to do next. If that sounds like you, don’t waste another second and take a deep dive into our 10 […]
Search terms analysis sounds really scrupulous and serious at first, but once you find out it simply examines keywords your website visitors use inside and outside your website, all complexities seem quite straightforward. There are two types of searches: an external search and an internal search, both of which contribute crucial and miscellaneous information on […]
Usability test, or a user test, is a screen and audio recording of a participant using a specific website or app to determine its ease of use, its design aesthetics, its claimed functionality and overall usability. You’ll need about 5 to 10 participants to conduct a single rewarding usability test, and you’ll need to repeat […]